Dyson consciously selects door hardware demo stores

Well-known British manufacturer Dyson chose door handle ‘Sliced No. 1’, which was specially designed for Intersteel by interior designer Arjan Moors, for its first demo store in London. The Dyson demo stores in Los Angeles and Chicago, which are planned for the near future, will also have this door hardware. Dyson greatly values design with an eye for detail, which is the reason why so much thought has gone into the selection of door hardware.

'Less is Moors'
The door hardware, designed by Arjan Moors, matches the modern concept of the store perfectly because of its unique colour combination of brushed stainless steel and matt black. The use of solid stainless steel makes this door handle very durable. "Door handle No. 1 is inspired by Japanese minimalism and characterised by the art of elimination. 'Less is Moors' is my credo", says Arjan. Another characteristic of the Japanese method is the finish of the handle with three edges.

Emphasis on testing and experience
Dyson, well-known by most people for its bagless vacuum cleaners, aims to use its hypermodern demo stores to show that it has much more to offer. For each novelty, large video walls explain the whole process behind the final product. "We think it is important for people to see our technology and to be able to examine and understand what goes on inside it", explains Max Conze, Dyson's CEO. That is why the emphasis is explicitly on experiencing and testing the products in the stores. Two storeys offer the possibility to test all the products extensively because, for instance, there are various types of flooring on which to test the vacuum cleaners and a fully furnished hair salon to test hairdryers in.